Consumers of food are increasingly becoming aware of what is in the food products that they are consuming. Gone are the days when it was just about taste. The pendulum has swung back to where people are concerned about what is actually entering their bodies.
A recent survey shows that one in three consumers check the ingredients on the package before they buy. The most looked for ingredient was protein. In other words, they are looking for something that is not only tasty, but nutritious.
What does this mean for a producer of food products? Firstly, it is important to have food that is nutritious – which has its own set of challenges. Bacteria also like nutritious food! So you need to include additives that ensure contamination is kept at bay – which then means adding preservative type additives – which people do not like to see listed on packaging – it seems like a vicious circle!
The good news is that there are alternatives to the “normal suspects” when it comes to keeping food fresh and maintaining nutritional value. This is Savour Solutions speciality.
With the ingredients list sorted, it is important to make it easy for consumers to find the information that they require. Companies are assisting consumers navigate the product choices with storytelling and visual cues on the packaging. Telling them the story of the ingredients, where they are sourced along with artistic renditions of these aspects, shows your commitment to transparency and builds trust with your brand.
Is that not what we want for our food brands – trust?